Aqualisa quartz case study

Do-it-yourself Large retail outlet Easy to install Inexpensive Property Developers Direct company sales Easy to install Inexpensive Worked in multiple settings Quartz Value Proposition Quartz is an innovative product that received rave reviews from the press, plumbers and the early adopters.

Aqualisa quartz case study

Rather than shifting marketing strategies to directly target consumers, Do-It-Yourselfers or developers, Aqualisa should continue to focus on the segment of the market that dominates the U.

First, a typical shower installation takes two days, and the plumbers can only install showers per year. Additionally, plumbers encounter additional costs for materials and excavation that have to be passed on to the consumers.

Quartz alleviates both of these problems with simple installs requiring only a quarter of the time for installation and requires no excavation or additional materials. Yet plumbers are reluctant to try new products out of fear of costly re-servicing.

The cost of the Quartz Pumped Shower is? This would result in a direct cost of? Furthermore, Aqualisa will guarantee to cover any repair costs that occur within the two years after installation. The idea behind this strategy is that once the plumbers install the Quartz free from worry about costly repairs they will convert and recommend the product to their future customers.1.

What is Quartz’ current selling scheme?Company conducted market research. exhausted EU5. 8 million in development. invested in a new state-of-the-art testing installation. acquired 9 patents. grew technology squad from 6 to 20 and established phases of new merchandise development grapevine.

Company spent 90 % of their sale attempts on keeping bing histories and 10 [ ]. Aqualisa Quartz Case Solution,Aqualisa Quartz Case Analysis, Aqualisa Quartz Case Study Solution, Problem Statement Aqualisa has succeeded in creating a product which is innovative and is the ultimate solution of every consumer in the market.

Beside oth. simply a better shower COMELLI Filippo MUTO Risako WILLIAMSON Kerranna AGENDA Who is AQUALISA?

Aqualisa quartz case study

What is QUARTZ? What went WRONG? A New STRATEGY? WHO is AQUALISA. Rawlinson should begin a € million ad campaign targeting consumers that are purchasing new showers in order to increase the amount of Aqualisa Quartz showers sold and break through to .

Free Case Study Solution & Analysis | The Aqualisa Quartz shower should continue to be targeted at plumbers through an aggressive marketing campaign. Aqualisa Quartz Case Study Analysis.

Aqualisa Quartz. Aqualisa Quartz. AQUALISA QUARTZ: Simply a Better Shower.

Aqualisa quartz case study

Aqualisa Quartz Ver 1 review. Aqualisa Case Study - Final Case Analysis of Aqualisa Quartz. Aqualisa Case_Final v1. Aqualisa_Quartz. Aqualisa Quartz Simply a Better

Aqualisa Case Questions[1] (1) - [DOC Document]