We partnered with hospitality consultant Alison Arth to share tips, stories, and best practices from the best in the business think the groups of Daniel Boulud and Danny Meyer, plus restaurateurs Gavin Kaysen and Aaron London. It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question:
The intended premise is a 65 square foot commercial property situated on the high street. The premise would be designed in a coffee shop format, with a counter serving various items, and a large section where customers could come in during opening hours and feel comfortable.
The major products sold would be coffee, tea, cappuccino, a variety of cakes, snacks and sandwiches, and food sold during lunch hours 12pm — 4pm. Therefore the major target market would be the general population of commuters, workers and people living within the neighbourhood, who would like widely desirable, yet religiously conscious meals.
The coffee market is growing, and everyone eats good food, thereby signifying a need for our services. However, our main competitors such as Starbucks and local cafes operate in close vicinity.
The pricing strategy utilised for this venture would be that of value based pricing. Competition, cost-plus and market oriented pricing would be adopted for the different products we have on offer. Several promotion strategies would also be adopted to promote the business.
The business would be registered as a Sole Trader, with the owner, being the manager. Supervisors and Shop Assistants would also be hired. Breakeven period is in the 9th month of the first year. It is our objective to use this initial store as a stepping-stone towards higher sales and more store openings in neighbouring areas and throughout London.
We intend to become a multinational organisation just like Starbucks in 5 — 10 years, and we business plan template for restaurant uk london that you can join us in that dream.
The business premises would be leased from the current owners, and a total of square feet would be secured up front, however, with the permission of the Landlord, only half of that space 65 square feet would be utilised in the first year, pending business growth. The business premises is currently being refurbished by the previous owners, however once done, it would be situated in a strategic location within the neighbourhood, with easy access to public transportation and a short distance from the train station.
The premises would be designed to suite the coffee shop format, a counter would be situated adjacent to the main entrance, wherein customers can easily place their orders, whilst chairs and tables arranged in various seating formats, would be situated over the rest of the shop.
The facilities that would be present within the store for it to run smoothly are expressed in Table 3, which also contains a breakdown of the price and the total start-up costs. However, information pack and booklets would be sought form the Healthy and Safety Standards agency within Ealing.
The business is required by law to register premises used for food businesses, and strictly follows food safety regulations Ealing, The business would be registered as a Sole Trader business, with me, Enilson Helder, being the sole owner of the business.
All income from the business would be recorded as personal income, and I would be liable for any debts incurred. All profits would be taxed as income.
Carbonated and no-calorie soft drinks would also be sold. During lunch periods, particularly between 12pm — 4pm, food menus would exists, cooked particularly by an outsourced chef, who would sell Rice, Chips, Chicken, Mashed Potato, Gravy amongst other lunch time meals.
The refrigerator, coffee machines, microwave, dishwasher, and all other smaller but vital electronic equipments would be sourced from Comet www. All other catering equipments such as plates, spoons, trays, would be sourced from Makro www.
Food ingredients such as coffee beans, flour and sugar for in house baking or feed preparation would also be sourced from the superstore, as they offer a reasonable discount for small and medium business owners.
Sandwiches would be sourced from Gourmet Sandwich Co www. The lunch menu would be sourced by hiring an external chefs who cook on their premises and bring in the food during lunch hour, companies such as Sundrica www.
The services provided would be a hospitality service, wherein customers can come in, have a drink, eat lunch or a snack, and just relax.
Sofas, in addition to wooden chairs, would be provided for customers that would like to have a seat with friends, and forget their time within the store.
Staff would be friendly and helpful. There are a number of direct competitors within close vicinity to the intended location. Subway is directly opposite and a Roosters Chicken is close by Google Maps,both of which could prove a threat for lunchtime meals.
They also sell Coffee and Tea, in addition to soft drinks. The population of individuals aged 20 — 44, are higher than the UK average. The region has one of the highest levels of international migration within London, and is the 4th most ethnically diverse, and 6th most religiously diverse borough within the UK, which in itself is a major attractant.
Therefore the different market segments that exist are based mainly on ethnicity, which is a major dividing factor within the population. The major target market segment is for the general population of commuters working or living around the store.
The location is currently on a road in which several buses pass, and houses are located. People living and working within this region, no matter their ethnicity or nationality would be sought as potential customers. We intend to sell a wide vary of ethnically acceptable food for all residents.Welcome to the ashio-midori.com Book Store featuring critically acclaimed books, new releases, recommendations from our editorial team and the best deals in books.
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